Partnership with John Deere

04/11/2024

Press Release
Dinamica Generale - Strategic Partner for Precise Feeding and Milk Sustainability Center
Walldorf, Germany, and Poggio Rusco, Italy, 4 November 2024 - Today, John Deere and Dinamica Generale announce their strategic partnership on precise feeding technology as well as Dinamica Generale becoming the first strategic partner for the Milk Sustainability Center.
Strategic Partnership - Precise Feeding
As the dairy and beef industry further evolves towards data driven decision making, precise feeding technology matters more and more. The aim of the strategic partnership is to empower farmers with the tools to optimize their feeding operations, reduce environmental impact, and meet the growing demands for sustainable practices in dairy farming. Using precise feeding technology improves feeding efficiency and thus has a positive impact on dairy farmers’ profit and their CO2 footprint per kilogram milk produced.

The strategic partnership will focus on enabling customers to upgrade their feeder mixer wagon fleet to let more farmers and their consulting nutritionists benefit from precise feeding technology. It complements the existing Dinamica Generale OEM business, which remains untouched.

The collaboration will start as a pilot in the Netherlands and will include the existing Dinamica Generale precise feeding portfolio as well as an early testing of future solutions to enhance the level of automated data communication between John Deere tractors and feeder mixer wagons. The pilot is the foundation for further geographical expansion towards other countries.

Alexander Berges, Production System Manager at John Deere said: “Feed costs sum up to about 60% of the total production costs per kilogram milk or beef and can exceed 2.000€ per head and year. While non-feed costs decline with growing herd sizes, feed costs show, of course, little sensitivity. Feeding animals more precisely with data driven technology offers great potential for farmers to reduce a large portion of their input costs.”

Dinamica Generale is the European market leader for precise feeding technology which is available for most feeder mixer wagons. This includes a weight-based entry solution and an advanced weight- and constituent-based solution. Both are Dinamica Generale DTM cloud connected with interfaces towards other dairy industry companies.
Strategic Partnership - Milk Sustainability Center
John Deere and DeLaval recently launched the Milk Sustainability Center, an innovative digital ecosystem designed to enhance the efficiency and sustainability of dairy farming operations. Developed through a joint effort initiated in September 2023, the Milk Sustainability Center integrates data on crop and animal performance into a unified tool, aiming to empower farmers to optimize their operations, reduce environmental impact, and meet the growing demands for sustainable practices in dairy farming.

Dinamica Generale now becomes the first strategic partner for the Milk Sustainability Center to complement and fully leverage the potential of this digital ecosystem by bringing field, feed, and animal data together. Dairy farmers thus benefit from the seamless data flow from feeder mixer wagon to Dinamica Generale’s DTM cloud to the Milk Sustainability Center.

Both, John Deere and Dinamica Generale, will be represented on the EUROTIER 2024 fair in Hanover, Germany, with John Deere at hall 27, booth D15 and Dinamica Generale at hall 27, booth F56.


About John Deere
Deere & Company (www.deere.com) is a global leader in the delivery of agricultural, construction, and forestry equipment. We help our customers push the boundaries of what is possible in ways that are more productive and sustainable to help life leap forward. Our technology-enabled products including John Deere Autonomous 8R Tractor, See & Spray™, and E-Power Backhoe are just some of the ways we help meet the world's increasing need for food, shelter, and infrastructure. Deere & Company also provides financial services through John Deere Financial.

About Dinamica Generale
Dinamica Generale (www.dinamicagenerale.com), a leading Italian company with a global presence, specializes in the development and manufacturing of advanced sensors, electronics, and cloud applications for precision feeding and precision agriculture. Dinamica Generale's cutting-edge technology supports farmers in optimizing livestock feeding and crop management, contributing to sustainable and data-driven farming practices. With a commitment to quality and continuous improvement, the company is a trusted partner for agriculture professionals worldwide, delivering solutions that drive productivity and profitability.

For more information, visit us at 
www.deere.com
www.dinamicagenerale.com

Contact John Deere:                  
Steven Roller                        
Manager Public Relations Trade Press        
RollerSteven@JohnDeere.com                 

Contact Dinamica Generale:
Enrico Salvaterra
Global marketing manager
enricos@dinamicagenerale.com
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